How To Improve Car Rental Business?
Marketing is fundamental to any business. Marketing can either transform a business into an established brand or ruin it if not done well. That is why marketing plays an important role in the success of any car rental business unless it adopts the right marketing approach and executes it well.
Typically, a car rental business caters to travelers by flight, bus, or train. But with some innovative marketing tactics, these businesses can find new ways to generate more revenue from their rental fleet.
By leveraging marketing efforts, you can make your customers understand why your car rental service is better than your competitors. Here are some good marketing tips on how to increase car rental revenue.
1. Catering to Corporate Clients
Market your rental fleet to large companies who may need to rent vehicles for their business trips, to provide local transportation to their business associates who may be coming into town for meetings, to transfer display equipment for local trade shows, or to cater to any other transportation need.
2. Offering Excellent Customer Care Services
Customer is the king and businesses should focus on customer satisfaction. They should closely observe the rental needs customers and what they prefer.
Car rental companies can retain their existing customers and attract more business by offering added customer care services, such as roadside assistance, vehicle replacements, and more.
3. Creating Loyalty Programs
To keep your clients happy and satisfied, you can create customer loyalty programs that offer value addition in terms of discounted packages, flexible rates, gift cards, coupons, and even awards!
4. Enhancing Digital Marketing Efforts
In today’s technology-driven world, digital marketing is key to getting new customers. Social media marketing (SMM) and email marketing are two key digital marketing strategies for car rental businesses to increase web traffic.
They should actively promote their business on popular social media platforms. Other useful digital marketing strategies for car rental companies include Search Engine Optimization (SEO) and Pay Per Click (PPC).
5. Positioning As Micro-Niche Specialist
Most of the car rental companies offer services across different types of vehicles. An individual company can instead look to position itself as a micro-niche specialist, such as luxury or vintage cars specialist, compact cars specialist offering unlimited miles, sports cars specialist, and more.
This will help to build a distinct identity for the company as a specialist and get more referrals from auto influencers.
6. Partnering with Car Rental Marketplaces or Related Suppliers
There are many car rental portals and one-stop marketplaces where the services of different car rental companies are compared to help customers make an informed decision.
Partnering with such portals helps car rental companies to drive traffic and bookings to their website in exchange of service fees.
Likewise, you can partner with related business suppliers, such as local hotels and airlines, and offer your rental services to their guests at discounted prices, thereby generating more business.
7. Organizing Local Automotive Events
A car rental company can create a local business community where all the automotive companies and customers can meet in one place. At such events, you can get some recommendations or extra support for your brand.
8. Arranging Car Driving and Safety Campaigns
A car rental company can arrange some car driving and safety campaigns to make people aware of road accidents and safety measures they need to take while driving.
They can also arrange some training programs to help people learn how to drive a car well. This will help to create a brand image for the company and remind people of the rental services that the company provides.
9. Keeping a Track of Competitor and Other Ideas
Your competing car rental companies may come up with new marketing ideas from time to time. So, keep an eye on what your competition is doing, and see if you can also implement some of those ideas in your car rental business.
For example, if your competitor offers discounts for long-term car rental, then you may also want to match their offer or beat their discounted prices. You should also look out for other ideas posted by industry experts on various websites and blogs.
10. Developing A New Mobile App
If a car rental business is doing well, then it can consider developing a new mobile app named after its company. This enables customers to book car rentals conveniently with just a few easy clicks.
It will also give the company a competitive edge and build brand loyalty.
By implementing some of the above marketing ideas, a car rental business can get more bookings, improve its competitiveness, and generate more revenue. However, going digital is the key to the success of your car rental business.
The biggest advantage of adopting technology is that it makes your car rental operations more efficient and cost-effective.
Car Rental Software
Best Car rental software plays an important role in automating the core processes of car rental businesses. The software helps to effectively manage every aspect of the car rental business right from bookings, payments, vehicle maintenance to reporting and analytics.
There are only a handful of car rental management systems available in the market today. But choosing the right software should be a top priority for any car rental business.
Not all can adequately meet the demands of the modern car rental business. An ideal enterprise car rental software should have all the features to efficiently manage day-to-day functions related to car rentals, leasing, tolls and fines, billing and finance, and business reporting.
Conclusion
Apart from adopting top marketing strategies, a car rental business should also adopt technology and implement an all-in-one car rental information system.
Fleetroot Connected Rentals is a comprehensive software that helps to digitize fleet rental operations with connected intelligence for car rental and leasing companies, mobility service providers, automotive dealerships, and equipment rental companies.
So, are you looking for a car rental software demo to automate your business operations, control costs, and increase overall efficiency?
