To help businesses simplify the movement of people, goods, and services

A changing transportation landscape, changing client needs, and change for a team of problem solvers who saw their chance to make the transportation better.

Our story began in 2018. Our core team was in the mobility and technology domain and was serving the most demanding customer transportation problems in the MENA region. We saw the necessity of a simpler solution that can tackle even bigger problems in the mobility industry.

That’s when we founded fleetroot. We took our 50+ years of combined experience and started stitching our proprietary transportation SaaS platform with the intention to tackle the bigger problems in mobility.

We evolved over time with our technology platform. We integrated all facets of the mobility ecosystem into a single, seamless technology solution that’s capable of connecting, orchestrating, and automating the last mile of moving people, goods, and mobility services.

Our legacy is one of tenacity, creativity, and trust. Those core values, along with great partners and even greater enthusiasm, are what will guide the evolution of fleetroot and help our customers to simplify the movement of people, goods, and services.