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How GPS Trackers Can Help Companies In Dubai

Dubai is a thriving global transport hub, characterized by a rapidly growing population, a disproportionately high vehicle density, erratic driving behavior, traffic congestion, breakdowns and delays for residents as well as businesses.

If you are a business that needs to operate a fleet of any kind in Dubai, investing in GPS trackers can help you mitigate the effects of the above issues to a large extent, and also put your business on a solid footing. Read on to see how:

1.Providing Real Time Visibility: Installing GPS trackers helps you track your fleet on a map in real time, get notified in case of any route deviations, and easily recover vehicles in case of a theft.

2.Asset/ Equipment Tracking: Specialized trackers, when attached to your valuable assets and equipment, can track and update you in real time on location, speed and direction, and also provide information on road conditions and other aspects of the environment. If your company uses specialized equipment, you could even get notified when the machine or engine was started or stopped.

3.Automated route planning: GPS trackers provide intelligent navigation assistance to drivers, taking into account a host of information like sales territory, vehicle characteristics and storage capacities, as well as real time on-ground information. In a city like Dubai, where traffic congestion is an ongoing problem, optimal routing helps to avoid traffic laden areas and reduces travel time, miles covered, and a number of vehicles used.

4.Efficient dispatch systems: Thanks to the integration of GPS with vehicle telematics, cloud and smartphone technologies, it is possible to establish real time connectivity between drivers, fleet operators and customers. This automatically ensures an optimal match of vehicle type and location, and the best possible solution for the customer.

5.Increased safety: You can receive real time alerts and notifications about safety features in your vehicles such as seat belt usage and driver behavior such as excessive speeding, hard turns and hard braking.

An app-based panic alarm can be activated in case of an emergency, which would trigger an alert on your phone, helping you to take immediate action.

6.Advanced Driver Assistance Systems: In spite of having one of the best road networks and stringent traffic regulations, Dubai had 141 fatalities caused by road accidents. The top reasons cited were driver negligence, fatigue, tailgating and speeding.

GPS tracking can integrate with advanced safety technologies to help prevent the fatalities.

a)An Electronic Stability Control System can anticipate a loss of control or rollover situation if the driver swerves suddenly, and can even apply brakes to control the situation.

b)A Collision Mitigation System uses radar technology to detect metallic objects up to 500 feet in front, gives out alerts and applies automatic brakes if the driver fails to keep a safe distance.

c)Lane departure warning and Lane Assist systems use a motion camera to detect lane markings, detect the vehicle position and warn the driver if the bus starts to drift. If the driver fails to notice, it automatically steers the vehicle back in line.

d)Intelligent Speed Assistance uses GPS linked speed limit data or speed sign recognition cameras to alert drivers of the speed limits on a road, and can even automatically cut off the acceleration.

7.Remote Diagnostics: Various sensors on board the vehicle can send out faults if there are problems relating to engine performance, brakes, tire pressure etc. The remote diagnostic feature can help to analyze and prioritize faults, so that the critical issues are addressed in time.

8.Predictive Maintenance: If your vehicles are not maintained well, it could not only affect fuel economy, but also increase the risk of breakdowns and accidents.

Using GPS tracking technology, current and historical maintenance and vehicle performance data is captured, analyzed for trends, and algorithms are devised to predict performance issues and set maintenance schedules. This helps to prevent major breakdowns and expensive repairs down the line.

9.Enhanced fuel efficiency: Fuel efficiency of vehicles can be analyzed by looking at fuel card purchases alongside mileage, other vehicle parameters, maintenance schedules and driver behavior data. This will help to determine what issues are affecting fuel economy, and corrective action can be taken.

10.Driver Accountability: Bad driving behavior such as excessive speeding, idling or hard braking adversely impacts fuel efficiency and vehicle health. GPS tracking data can help fleet managers to look at driver behavior by trip and receive alerts when specified limits are crossed.

It can help create driver score cards, identify defaulting drivers and personalize training for them. Reviewing driver performance on objective criteria and providing constructive feedback helps to keep drivers aware and alert towards their responsibilities.

11.Automated Compliance: GPS trackers helps to automate and streamline the process of recording labor work hours. This data can then be transmitted directly to the regulatory bodies in the required format.

12.Monitoring Unauthorized Use: Fleet managers can demarcate their work sites/client locations on a map; and every time a vehicle enters or leaves the demarcated area, alerts can be sent out to fleet operators. Thus, they will now know exactly when the vehicle is off site and track down drivers that are using the vehicle for unauthorized purposes.

13.Increased Customer Satisfaction: If you are in a customer centric business such as logistics or last mile delivery, a GPS tracker can help you streamline the entire process, right from order management and distribution to route optimization, process tracking, in- app communication, providing expected time of delivery etc.

This makes the entire process very transparent to customers, and boosts their confidence in your business.

14.Enhanced Employee Satisfaction: Drivers are empowered by guided navigation, two-way communication and training. In addition, optimal routing and dispatch brings about a better utilization of their time and increases productivity. This translates into increased revenue and profits, enhanced pay and reward schemes, thus boosting employee satisfaction as well as retention.

15.Monitoring Emissions: Sensors on board the vehicles can measure the output of carbon dioxide, and GHG emissions can then be calculated based on vehicle run-time, and fuel type. Detailed information about your fleet’s GHG emissions can equip you to take corrective action and reduce your carbon footprint.

16.Reduced Insurance Costs: When you use GPS tracking services, insurance companies are assured that your vehicles are easily recoverable in case of theft, and that processes are in place for monitoring driver behavior and maintenance. This can potentially reduce the insurance premiums by as much as 18%.

Nowadays insurance firms are keenly looking at individual driver behavior data, to more accurately determine risk levels in your business.

17.Data Storage and Analytics: Employing a GPS tracking system eliminates the need for paper records, as every conceivable data on vehicles, labor and operations is automatically tracked and stored over the cloud, ready to be accessed and analyzed as required.

This data not only helps in analyzing trends, forecasting and budgeting, but also comes in useful as proof if a legal issue arises.


Every year, businesses in Dubai have to pay dearly on account of delay in transportation- in the form of wasted mileage, increased operational costs, driver frustration and reduced vehicle life.

Your one stop solution to counter these issues and get your business on the fast track is to invest in an advanced Vehicle GPS Tracker in Dubai.

After all, to survive and thrive in the futuristic city of Dubai, you will not only have to increase profitability but also future-proof your business!

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